The challenge
Communicating at scale with clarity and relevance
With wide distribution, it was necessary to develop material that was:
- Clear and accessible to different audiences
- Relevant to the daily life of the population
- Consistent in language and identity
- Efficient in a large-scale communication context
The solution
A newsletter focused on reach and consistency
MixCom took on the full development of Trimania Social, working in an integrated way on:
- Content planning
- Editorial production
- Graphic design development
Execution
Content and design designed for mass distribution
- Creation of the Trimania Social newsletter with significant print runs
- Structured and consistent graphic design to ensure identity at scale
Impact
Efficient communication at large scale
- Broader reach with the Santa Catarina population
- More organized and accessible communication
- Strengthened brand presence in the public's daily life
- Structured material to ensure consistency and continuity