The challenge
Turning a complex technical project into relevant communication
The challenge was not just to document the construction. It was to make a large-scale project understandable and engaging for different audiences, keeping teams and partners involved throughout execution.
The solution
Continuous, integrated communication system
MixCom structured a communication system to follow the project from start to finish, integrating:
- Strategic narrative development
- Audiovisual production
- Recurring content distribution
Execution
Deliverables that supported the project's communication
- Bilingual PT/EN institutional documentary, presenting impacts and behind-the-scenes of the Trairi Wind Complex
- Minuto DI, biweekly digital newsletter with updates for employees and partners
- Audiovisual content for internal channels, summarizing the progress of construction
Impact
Alignment, engagement and perceived value
- Project communicated with clarity and consistency to all audiences
- Engagement among teams and stakeholders throughout construction
- Continuous, structured and strategic communication during the entire execution
- Strengthening of the project's institutional perception