The "Keeping Traditions Alive" project was conceived to celebrate and give visibility to the musical production of Florianópolis samba artists. MixCom worked in an integrated way to enable and fully execute the project.

The challenge

Valuing local culture and expanding its visibility

It was necessary to structure a project capable of:

  • Providing space and visibility to local artists
  • Preserving and celebrating the samba tradition in Florianópolis
  • Organizing the production of high-quality cultural material
  • Connecting artistic production to the public in an accessible way
Challenge — MixCom Cultural
Solution — MixCom Cultural

The solution

Complete and collaborative cultural production

MixCom worked on all fronts of the project:

  • Executive coordination
  • Participation in music production
  • Development of the project's editorial material

Execution

Collaborative production and recognition of local artists

  • Participation in the album's music production, bringing together various Florianópolis samba artists
  • Executive project management, ensuring organization and delivery
  • Creation and production of the CD booklet, highlighting the artistic and cultural content
Execution — MixCom Cultural
Impact — MixCom Cultural

Impact

Cultural preservation and visibility for local artists

  • Recognition and visibility for Florianópolis samba artists and groups
  • Preservation of the city's cultural memory and tradition
  • High-quality production that honors the work of the artists involved
  • Permanent record of a cultural movement relevant to the capital of Santa Catarina
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