The challenge
Organizing, communicating and valuing a complex healthcare operation
A hospital's communication involves multiple fronts: institutional, informative and educational. It was necessary to:
- Structure institutional communication strategically
- Translate technical information into content accessible to the public
- Strengthen digital presence with quality and usability
- Generate value through educational content
The solution
Integrated communication ecosystem
MixCom acted strategically in organizing and evolving the hospital's communication, integrating editorial planning, content production, design and digital experience.
Execution
Main fronts and deliverables
- Annual Performance Report in editorial (book) format, with full content management, copywriting and design, expanded to the digital environment
- Complete redesign of the institutional website, focused on usability and information architecture, a benchmark for digital experience in the sector
- Knowledge Capsules series, with reports and interviews translating technical health topics into accessible information for the public
Impact
Institutional strengthening and value for the public
- Clearer, more organized and strategic institutional communication
- Modern, functional digital presence aligned with the hospital's positioning
- Greater public access to quality information
- Communication that combines credibility, usefulness and consistency