The challenge
Giving continuous visibility to the sport and the federation's projects
It was necessary to create a communication channel capable of:
- Gathering and organizing the main information on basketball in Santa Catarina
- Giving visibility to the federation's competitions and initiatives
- Highlighting social projects linked to the sport
- Maintaining periodic, consistent and relevant communication
The solution
Editorial platform dedicated to Santa Catarina basketball
MixCom structured the FCB Magazine as a continuous editorial channel, with:
- Editorial planning
- Content production
- Graphic development of the publication
Execution
Structured content and recurring publication
- Production of the FCB Magazine with regular issues over five years
Impact
Information organization and strengthening of the sport
- More structured and accessible communication about Santa Catarina basketball
- Greater visibility for the federation's actions and projects
- Consolidation of an official content channel
- Strengthened perception of the entity's organization and professionalism