The challenge
Engaging employees in a broad organizational structure
With distributed operations and multiple touchpoints, it was necessary to create internal communication that was:
- Accessible and consistent at every level
- Adaptable to different channels and formats
- Able to keep employees informed and close to the company's daily activities
The solution
A scalable internal communication format
MixCom structured Minuto Engie Brasil Energia, a model designed to be simple, replicable and efficient:
- Content standardization
- Adaptation to multiple formats
- Integrated distribution across internal channels
Execution
Distributed communication adapted to each channel
- Minuto Engie digital newsletter, distributed via email and internal social network
- Adaptation of content for screens at the company's units
- Continuous update flow, ensuring frequency and consistency
Impact
Strengthened internal communication and a replicable model
- Greater closeness between the company and its employees
- Accessible communication present in the teams' daily routine
- Scalable structure adaptable to different channels
- Project recognized as a benchmark by Engie's headquarters in Paris