The challenge
Communicating with a diverse and demanding member base
With a diverse and demanding member base, it was necessary to create channels that were:
- Relevant and informative for members' daily lives
- Consistent in frequency and identity
- Able to strengthen the sense of belonging to the club
- Adapted to different formats and media
The solution
Integrated communication across multiple channels
MixCom built integrated communication through:
- Editorial and content planning
- Production of print materials with a defined publishing schedule
- Institutional audiovisual production
- Content structuring for the digital environment
Execution
Deliverables that shaped the club's communication
- ELASE Magazine — the only Social and Sports Club magazine with a defined publishing schedule
- Institutional video reinforcing identity and positioning
- Informative website content expanding digital interaction
Impact
Strengthened relationships and consolidated communication
- Regular and exclusive editorial channel for members
- Strengthened sense of belonging and engagement
- Positioning as a benchmark in communication for the social clubs sector
- Integrated communication across print, audiovisual and digital channels