Clínica Imagem sought to strengthen its digital presence with closer, more human communication. The partnership with MixCom resulted in growth from just over one thousand to nearly 15 thousand social media likes, 100% organically, in less than a year.

The challenge

Turning health content into emotional connection

Beyond informing, the challenge was to create content that would:

  • Generate identification and connection with the audience
  • Humanize the brand in the healthcare sector
  • Expand reach and engagement organically
  • Address sensitive topics with lightness, respect and depth
Challenge — Clínica Imagem
Solution — Clínica Imagem

The solution

Content with narrative, emotion and strategy

MixCom built a strategy based on storytelling and valuable content, combining:

  • Creative direction
  • Audiovisual production
  • Content planning for social media

Execution

Campaigns that generated reach and identification

  • Web series "Mãe — All Forms of Love", with 7 sequential episodes. Nearly 500 thousand views and strong impact in Greater Florianópolis
  • Pink October Special with real stories of women who faced breast cancer, focused on awareness, information and human connection
Execution — Clínica Imagem
Impact — Clínica Imagem

Impact

Organic growth and brand strengthening

  • 100% organic growth on social media: from 1 thousand to nearly 15 thousand likes in less than a year
  • Significant increase in reach and engagement
  • A more human brand, closer to the audience
  • Content that generated real value, identification and awareness

More from the project

Watch below the audiovisual material developed for Clínica Imagem, highlighting the web series "Mãe – All Forms of Love" and the Pink October special.

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