The challenge
Structuring communication in a highly sensitive context
The project gained even greater relevance in the face of the pandemic. The challenge involved:
- Structuring clear and trustworthy communication in a moment of crisis
- Integrating digital and offline channels
- Ensuring agility in responses to the public
- Adapting communication to a context of uncertainty and high demand for information
The solution
Integrated strategy and long-term consistency
MixCom delivered comprehensive work, combining positioning, identity and communication operations:
- Creation of a new visual identity
- Building an integrated digital and offline presence
- Ongoing social media management
- Alignment between institutional messaging and practical communication
Execution
Multidisciplinary work and active communication
- Development of the brand's visual identity
- Implementation of a long-term digital and offline strategy
- Social media management focused on clarity and closeness
- Joint work with the client for quick responses during the pandemic
Impact
Faster, clearer communication aligned with the moment
- Smoother and more assertive digital communication
- Greater response capacity in a critical scenario
- Strengthened relationships with stakeholders
- More coherent and consistent institutional presence over time