The challenge
Giving visibility and relevance to institutional initiatives
The challenge was to turn health actions and institutional campaigns into initiatives with greater reach and impact, capable of:
- Engaging the community and strengthening the brand
- Expanding the visibility of the actions promoted
- Communicating health topics in an accessible and engaging way
- Positioning the institution as an active agent in promoting wellness
The solution
Strategic communication to broaden impact and recognition
MixCom worked on structuring and promoting the initiatives, connecting strategy, content production and media relations:
- Maximizing the reach of institutional actions
- Strengthening the complex's positioning as a benchmark in health and wellness
- Generating public and institutional recognition
Execution
Initiatives that connect health, culture and society
- Communication and promotion of the Health and Wellness Festival, expanding its visibility and reach with the public and the media
- The project won the Citizen Company Award, promoted by ADVB-SC
- Development of actions related to the Pink October and Orange December campaigns, focused on awareness and engagement
- Support for promoting cultural initiatives, such as the performance of the Vozes de Santa Catarina Choir at the complex
Impact
Institutional recognition and brand strengthening
- Greater visibility of the initiatives with the public and the media
- Recognition through the Citizen Company Award — ADVB/SC
- Strengthened positioning as a benchmark in health, wellness and social responsibility
- More strategic communication aligned with the institutional role of the largest healthcare complex in Santa Catarina