The challenge
Turning history and management into relevant communication
It was necessary to translate the fans' passion and the club's institutional evolution into content that was:
- Engaging and consistent over time
- Able to strengthen the bond with fans
- Representative of management's professionalism
- With broader reach and accessible distribution
The solution
Editorial production as a tool for connection and positioning
MixCom worked on strategic editorial production, connecting content, regularity and distribution.
- Editorial planning
- Content production
- Graphic development
Execution
Publications that strengthen brand and relationship
- Avaí F.C. Magazine — "Passion for a lifetime", with a defined publishing schedule
- Distribution via newsstand sales and subscription system
- Activities Report from president João Nilson Zunino's administration, in book format
Impact
Strengthened bond with fans and institutional image
- Direct and continuous communication channel with fans
- Emotional bond strengthened through relevant content
- Recognition of the management and the club's institutional positioning
- Expanded perception of professionalism and organization